Factory trains whir autonomously though the warehouse. Forklifts automatically put away and retrieve goods from storage. And robots equipped with advanced sensors and machine learning capabilities pick items independently. The arrival of Industry 4.0 goes hand-in-hand with growing automation in (intra)logistics. However, while some swear by automatic processes, others cannot (yet) imagine making the switch. There are qualms about high costs, cumbersome implementation, and a perceived lack of control. But is there any truth to these claims? SIMPLEXITY busts five of the most common myths about warehouse automation.