Privacy Statement

KION GROUP AG (in the following “supplier” / “we”) is delighted that you (in the following “you”) have visited our website and that you are interested in our company and products.

This Privacy Statement provides you with information on how we process your personal data when you use our online service offering at (in the following the ‘website’). Personal data refers to any data that relates to you as an individual. This Privacy Statement also informs you about your rights as a data subject.

1. Controller

The Controller as defined in Article 4 (7) of Regulation (EU) 2016/679 (European General Data Protection Regulation – GDPR) in relation to personal data obtained through is:

Thea-Rasche-Strasse 8
60549 Frankfurt am Main

Tel: +49 (0)69 201 100

2. The Data protection officer of the KION Group AG

Your point of contact for data protection
If you have any questions concerning the processing of your personal data or the exercise of your rights as a data subject (see points 5, 6 and 7), please feel free to contact our data protection officer directly.

Data Protection Officer
Norbert Moeren
Tel.: +49 (0)69 201 107 267

3. Processing of your personal data

3.1. How your personal data is processed when you visit our website

Every time you access our website, data and information is communicated to our website servers by the web browser used on your end device. As part of this process, we collect the following data:

      • the IP address of the internet-enabled device that is requesting access to the website;
      • the time and date of access to the website;
      • the prior website or application from which our website was accessed (the so-called ‘referrer’ URL);
      • the browser type and version you used;
      • the operating system of the internet-enabled device you used;
      • the name of your internet service provider;
      • the sub-pages of our website that were accessed by your system;
      • any files (e.g. PDF or Word documents) downloaded from our website.

This data is also temporarily recorded in log files on our system. We do not store this data together with other personal data relating to you.

Your IP address needs to be stored temporarily by the system in order to make our website available to you. For the duration of your visit to our website, we therefore need to store your IP address.

The data listed above is stored in log files in order to

      • render the contents of our website correctly;
      • optimize our website;
      • ensure the long-term operability of our IT systems and
      • technology, especially with regard to ensuring the security and stability of our website;
      • provide public prosecution services with the information they require in the event of a cyber attack.

Where the processing of personal data is required for the purpose of making our website available, Article 6 (1) b GDPR constitutes the legal basis for such processing activities. Where the processing of personal data is required for the purpose of assessing the security and stability of our systems, Article 6 (1) f GDPR constitutes the legal basis for such processing activities. The legitimate interest for the processing of personal data arises from the aforementioned purpose of ensuring system security and stability. We will never use the data we collect to make inferences about your person.

The data is automatically erased as soon as it is no longer required for the purpose for which it was collected. Data processed for the purpose of making our website available is erased at the end of the browser session. Data stored in log files is erased automatically after a maximum of seven days.

The data processing activities described above are essential for the operation of our website. It is therefore not possible for users to object to this type of data processing.

We also use cookies and web analysis services when users visit our website. More information on this can be found in point 3.5 of this Privacy Statement.

3.2 Use of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. However, if IP anonymisation is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA where it will be shortened. Google will use this information on behalf of the responsible party to evaluate your use of the website, to compile reports on website activity and to provide further services to the website operator in connection with website usage and Internet usage.

The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available under the following link:

This website uses Google Analytics with the extension “anonymizeIp()”. This shortens the processing of IP addresses, thus excluding the possibility of personal references. If the data collected about you is related to a person, this is excluded immediately and the personal data is deleted immediately.

We use Google Analytics to analyse and regularly improve the use of our website. The statistics obtained allow us to improve our services and make them more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, The legal basis for the use of Google Analytics is Art. 6 Para. 1 S. 1 lit. f DS-GVO.

Third-party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use:, privacy policy overview:, and privacy policy:

3.3 Google Tag Manager

Google Tag Manager enables the management of website tags via an interface. Only tags are implemented, but no cookies are set and no personal data is collected. The Google Tag Manager can trigger tags that may collect data. However, we do not access this data through the Google Tag Manager. Further information about the Google Tag Manager can be found at the following link

3.4 Google WebFonts

This site uses so-called web fonts of the provider Google for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you are using has to connect to the servers of Google. This informs Google that our website was accessed via your IP address. The use of Google web fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a predominant legitimate interest on our part within the meaning of article 6 section 1 lit. f GDPR.

Your computer will use a standard font if your browser does not support web fonts.

For more information about Google web fonts please see and the privacy policy of Google:

3.5 E-Tracker

On our website, we use the services of etracker GmbH, Erste Brunnenstraße 1, 20459 Hamburg, to analyze usage data. We do not use cookies for web analysis with etracker.

The collection and processing of data is based on the legal provisions of Art. 6 Para. 1 lit. f (legitimate interest) GDPR. Our interest in terms of the DSGVO is the optimization of our online offer and our web presence. As the privacy of our visitors is important to us, the data that may allow a reference to an individual person, such as the IP address, registration or device IDs, are anonymized or pseudonymized as soon as possible. No other use, combination with other data or transfer to third parties will take place.

The data generated with etracker is processed and stored by etracker on behalf of the provider of this website exclusively in Germany and is therefore subject to the strict German and European data protection laws and standards. etracker has been independently tested, certified and awarded the ePrivacyseal data protection seal of approval.

You can object to the above-mentioned data processing at any time and unsubscribe from etracker’s data collection here.

Further information on data protection at etracker can be found here.

3.6 Newsletter

We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter referred to as “newsletters”) only with the consent of the recipient or a legal permission. If the contents of the newsletter are specifically described within the scope of registration, they are decisive for the consent of the user. In addition, our newsletters contain information on the intralogistics industry, on security, processes, the environment and trends/innovations in intralogistics. Market launches, information and products of the KION Group AG, as well as its operation units Linde Material Handling GmbH, Dematic GmbH and STILL GmbH (this may include in particular references to products of the KION Group, service offers and sponsoring campaigns).

We use the double opt-in procedure to subscribe to our newsletter. This means that after your registration we will send you an e-mail to the given e-mail address in which we will ask you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 24 hours, your information will be blocked and automatically deleted after one month. In addition, we save the IP addresses you use and the dates of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to clarify any possible misuse of your personal data.

Mandatory information for the sending of the newsletter are your e-mail address, as well as further data which are used to be able to address you personally. After your confirmation we save your e-mail address for the purpose of sending you the newsletter. The legal basis is Art. 6 Para. 1 S. 1 lit. a DS-GVO.

The newsletter is sent via “Cleverreach”, a newsletter dispatch platform of CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. You can view the data protection regulations of the dispatch service provider here: E-mail addresses of our newsletter recipients, as well as their further data described in the context of this information, are stored on the servers of the dispatch service provider. The shipping service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, the shipping service provider may use this data to optimise or improve its own services, e.g. for the technical optimisation of dispatch and the presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or pass them on to third parties.

We would like to point out that we evaluate your user behaviour when sending the newsletter. For this evaluation, the e-mails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files stored on our website. For evaluation purposes, we link the data mentioned in paragraph 3 and the web beacons with your e-mail address and an individual ID. Links received in the newsletter also contain this ID. We use the data obtained in this way to create a user profile in order to tailor the newsletter to your individual interests. We record when you read our newsletters, which links you click in them and infer your personal interests from this. We link this data with the actions you take on our website. You can object to this tracking at any time by clicking on the separate link provided in each e-mail or by informing us of another contact method. The information is stored as long as you have subscribed to the newsletter. After you have unsubscribed, we store the data purely statistically and anonymously.

There are cases in which we direct newsletter recipients to the CleverReach websites. For example, our newsletters contain a link with which the newsletter recipients can call up the newsletters online (e.g. in the event of problems with the presentation of the e-mail program). Furthermore, newsletter recipients can subsequently correct their data, such as the e-mail address. Likewise, CleverReach’s data protection declaration can only be accessed on its website.

In this context, we would like to point out that cookies are used on the CleverReach websites and that personal data is processed by CleverReach, its partners and service providers (e.g. Google Analytics). We have no influence on this data collection. Further information can be found in the data protection regulations of the shipping service provider at:

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consent to its dispatch via CleverReach and the statistical analyses will expire. A separate revocation of the shipment via CleverReach or the statistical analysis is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter. In addition, you can also declare your objection by sending an e-mail to or by sending a message to the contact details given in the imprint.

3.7 Use of the SalesViewer® technology:

On this website, the SalesViewer® technology of SalesViewer® GmbH is used to collect and store data for marketing, market research and optimization purposes based on the legitimate interests of the website operator (Art. 6 para. 1 lit.f DSGVO).
A javascript-based code is used for this purpose, which serves to collect company-related data and the corresponding use. The data collected with this technology is encrypted using a non-recalculable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to personally identify the visitor to this website.
The data stored within the framework of Salesviewer will be deleted as soon as they are no longer required for their intended purpose and no legal storage obligations stand in the way of deletion.
You can object to the collection and storage of data at any time with effect for the future by clicking on this link to prevent the collection by SalesViewer® within this website in the future. An opt-out cookie for this website will be placed on your device. If you delete your cookies in this browser, you must click this link again

4. Recipients of personal data

Your personal data will be processed within KION Group AG for the aforementioned purposes. We will only pass on your personal data to external recipients outside KION Group AG if this is necessary to process your request and there is a legal basis for doing so or if we are obliged to pass on the data due to a legal, (administrative) court decision or an official order. Recipients of the data may be such service providers that we use to fulfil our purposes. Depending on this, data processing may take place in a third country. Insofar as this is the case, we have taken contractual measures to ensure that an adequate level of data protection is guaranteed in accordance with the DS-GVO.

5. Social media plug-ins

LinkedIn company page

We use the LinkedIn service of LinkedIn Ireland limited Company, Wilton Place, Dublin 2, Ireland (contact the Data Protection Officer: and operate our LinkedIn company page through it.

You can use the following features on our LinkedIn Company Page:

      • Interacting with us and other users
      • Comments on contributions
      • When interacting with you as a user of our LinkedIn corporate site, the following data is processed:
      • Date and time of interaction
      • Type and content of the interaction (e.g. direct messages, comments)
      • profile name
      • profile picture

The LinkedIn Ireland Unlimited Company Privacy Policy can be found here: Privacy Policy (

The processing of your personal data within the scope of the operation of the LinkedIn company website is based on Article 6 paragraph 1 letters b) and f) DSGVO and serves the interaction with us and other users as well as information about our company. A legitimate interest corresponding to the purpose is pursued.

Recipients of your personal data are internal departments. We do not transfer your data to a third country. Please see the LinkedIn Ireland Unlimited Company’s Privacy Notice for details of the recipients and the third country transfer.

We will delete your personal information once we have fully responded to the direct communication or removed the post to be commented on. We may also delete any illegal content. Please refer to the LinkedIn Ireland Unlimited Company’s privacy policy for information on how LinkedIn Ireland Unlimited Company deletes your content.


On the basis of our legitimate interests, we use the social plug-ins of the social network Facebook for the purpose of analysing, optimising and economically operating our online services in accordance with Art. 6 Para. 1 Letter f DS-GVO. Providers within the framework of a joint responsibility are Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, hereinafter referred to as “Facebook” and we.

The social platform Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law.

As soon as a user calls up a function of this online service that contains such a plug-in, his terminal device establishes a direct connection with Facebook’s servers. The content of the plug-in is transmitted directly from Facebook to the user’s terminal device and integrated into the online service by the user. User profiles can be created from the processed data. We would like to point out that we have no influence whatsoever on the extent of the data that Facebook collects with the help of this plug-in.

Furthermore, by integrating the plug-ins, Facebook receives the information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plug-ins (e.g. by pressing the Like button or by submitting a comment), the corresponding information is transmitted directly from your terminal to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to recognize and store his/her IP address. According to Facebook’s information, only an anonymous IP address is stored in Germany.

If a user is already a Facebook member and does not want Facebook to collect data about him via this online service and link it to his Facebook member data, he must log out of Facebook and delete his cookies before using our online service. Further settings for the use of data for advertising purposes are possible within the Facebook profile settings at: Detailed information on the purpose and scope of the data collection, the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook’s data protection information at:


On the basis of our legitimate interests, we use the functions of the XING social network for the purpose of analysing, optimising and economically operating our online offering in accordance with Art. 6 Para. 1 Letter f DSGVO.

The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you access one of our pages that contains XING functions, a connection is established to XING servers. To the best of our knowledge, personal data is not stored. In particular, no IP addresses are stored or the usage behavior evaluated.

For information on your rights and setting options to protect your privacy, please refer to the provider’s privacy policy:


On our website we use the social plugin of the Twitter service. Provider of the service is Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). When using the plug-in, your browser establishes a direct connection to the Twitter servers. The content of the plug-in is transmitted directly from Twitter to your browser and integrated into the page. Through the integration, Twitter receives the information that your browser has called the corresponding page of our website, even if you do not have a profile on Twitter or are not logged in to Twitter. This information (including your IP address) is transmitted directly from your browser to a Twitter server in the USA and stored there. 

If you are logged in to Twitter, Twitter can assign your visit to our website directly to your Twitter account. If you interact with the plug-ins, for example by pressing the “Twitter” button, the corresponding information is also transmitted directly to a Twitter server and stored there. The information is also published on your Twitter account and displayed to your contacts there. If you do not want Twitter to associate the data collected via our website directly with your Twitter account, you must log out of Twitter before visiting our website. You can also completely prevent the loading of Twitter plugins with add-ons for your browser, e.g. with the script blocker “NoScript” (

6. Your rights as a data subject

According to the DS-GVO, in addition to the right to revoke your consents given to us, you are entitled to the following further rights if the respective legal requirements are met:

Right to confirmation of the processing of your personal data by the data controller and right to free information about stored data about you or your pseudonym in written form or, at your request, in electronic form pursuant to Art. 15 DSGVO;

Right to immediate correction of incorrect personal data concerning you or to completion of incompletely correct personal data – also by means of a supplementary declaration pursuant to Art. 16 DS-GVO;

      • Right to immediate deletion (“right to be forgotten”) of your personal data stored by us in accordance with Art. 17 DS-GVO, provided that no legal or contractual retention periods or other legal obligations or rights for further storage are to be observed; If the personal data have been made public by the provider and our company is responsible pursuant to Art. 17 Para. 1 DSGVO, the Provider shall take appropriate measures, also of a technical nature, taking into account the available technology and the implementation costs, to inform other persons responsible for data processing who process the published personal data that the data subject has requested the deletion of all links to this personal data or of copies or replications of this personal data from these other persons responsible for data processing, insofar as the processing is not necessary. The provider’s data protection officer will take the necessary steps in individual cases. If statutory provisions do not permit deletion, we will instead block your data so that it can only be accessed for the purpose of mandatory statutory provisions.
      • Right to restrict the processing of your data pursuant to Art. 18 DS-GVO;
      • Right to data transferability (data portability) pursuant to Art. 20 DS-GVO; you are entitled to receive the personal data concerning you which you have provided to our responsible person in a structured, common and machine-readable format. Furthermore, you have the right to have your personal data transferred directly by our responsible person to another responsible person, as far as this is technically feasible and as far as the rights and freedoms of other persons are not affected.
      • Right to complain to a supervisory authority. As a rule, you can contact the supervisory authority at your usual place of residence or workplace or at our company headquarters.

7. Right of objection

If you no longer wish the provider to actively use your personal data for internal purposes, you as a user are entitled to object to this use and processing at any time pursuant to Art. 21 para. 2-4 EU-DS-GVO. For this purpose, it is sufficient to send an e-mail to . The special case of a legally prescribed data blocking instead of a data deletion according to art. 17-19 DS-GVO remains unaffected.

8. Reservation of changes

We reserve the right to change or amend these data protection guidelines at any time in accordance with the provisions of data protection law. All changes will be published on our website. New data protection regulations thus become effective with their publication. We recommend that you visit this website regularly to view the latest version.

Date last updated: December 2020